Why qualitative data

Why qualitative data and analysis, from an economic perspective, in two sentences:

1. Intangible assets are significantly under-accounted for in business.

2. Qualitative data and analysis are necessary to properly account for intangible assets, which are “a company’s people, ideas, know-how, relationships, systems, and work processes–in short, the facets of business that most companies overlook and take for granted” (Jon Low and Pam Cohen Kalafut, here).

—the bases of some theoretical work/drivel I’ve been working on the past four weeks or so

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This entry was posted in accounting, intangible assets, intellectual property, Symbolic data, theoretical drivel. Bookmark the permalink.

2 Responses to Why qualitative data

  1. Pingback: Why NOT qualitative data | price of data

  2. Pingback: Data analysis as a reflexive practice | price of data

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