Why qualitative data and analysis, from an economic perspective, in two sentences:
1. Intangible assets are significantly under-accounted for in business.
2. Qualitative data and analysis are necessary to properly account for intangible assets, which are “a company’s people, ideas, know-how, relationships, systems, and work processes–in short, the facets of business that most companies overlook and take for granted” (Jon Low and Pam Cohen Kalafut, here).
—the bases of some theoretical work/drivel I’ve been working on the past four weeks or so